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Spanish Press / 2007

Si una empresa cree en un mundo plano, es seguro que elabora una estrategia equivocada
El Cronista Comercial
December, 2007

El experto en estrategia derriba algunos de los mitos más difundidos de la globalización y alerta a las empresas para que no pasen por alto diferencias culturales y de mercado, a la hora de expandirse internacionalmente. Pankaj Ghemawat es uno de los expertos más destacados a escala mundial en el área de estrategia. Fundamentalmente, es conocido por su tarea de investigación acerca del impacto de la globalización en la dinámica empresarial. Tal vez por ello, y a pesar de encontrarse en la Argentina para participar de Expomanagement, su apretadísima agenda impidió un encuentro personal con El Cronista...

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